Media Dawn Podcasts

Introduction to RSS From a PR Perspective

In this introductory episode of her RSS Syndication series, Sally Falkow tackles the following issues: 00:40 - What is RSS? | 1:00 - RSS in the news and on blogs. | 01:50 - Robert Scobel's harsh but telling statement. | 02:20 - RSS and PR people. | 02:50 - Changes on the web regarding media. | 03:21 - The web has created niche audiences for advertising. | 04:15 - Why RSS should be important to PR people. | 05:29 - Why RSS is appealing to subscribers. | 06:21 - What will a feed do for your business? | 06:56 - The demise of email marketing. | 07:14 - RSS for internal content syndication. | 07:41 - RSS for tracking and monitoring metrics. | 08:26 - Many reasons to enable news content. | 09:16 - How to learn about RSS at press-feed.com.

Yahoo Pipes Discussion Between Sally Falkow and Joel Morris

In this episode, Sally and Joel discuss "Yahoo Pipes" and its implications for the PR world.

Sally Falkow on New Media

In this podcast, Sally gives a general overview of technology trends, innovations and applications, and how they relate to public relations.